According tom Information Week, Google has instituted an new copyright enforcement system to stop You Tube users from uploading videos that the content owner does not want taken. about seven months ago Viacom filed a 1 billion dollar lawsuit against Google accusing them of "brazen disregard" for intellectual property laws. On Tuesday, Google Inc started a content identification system called You Tube Video Identification, to give copyright owners some control over the inclusion of their videos on the site. This measure may very well clean Google of all liability for stealing of materials on its site.
"Video Identification goes above and beyond our legal responsibilities," said David King, You Tube Product Manager, in a blog post. "It will help copyright holders identify their works on You Tube, and choose what they want done with their videos: whether to block, promote, or even -- if a copyright holder chooses to license their content to appear on the site -- monetize their videos."
I think that Google is doing a smart thing and protecting its interests with You Tube. This is probably something that could have been done some time ago. It probably would have stopped the Viacom lawsuit dead in its tracks before it was filed. According to a story in the Nation this past march,"Fearful of the growing dominance of Google, some of the country's most powerful media companies are seeking to rein in the digital giant."
What do you guys think?
Tuesday, October 16, 2007
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